In the past decades, people can only imagine doing almost everything with their cell phones. Using mobile phones with a tap of the finger only existed in the realm of dreams and connecting to wireless Internet was just wishful thinking. Many companies have attempted to translate these things into reality, but only a few have succeeded. First, there is Apple. And now, there is Samsung – Apple’s toughest competition.
Unlike Apple which have been confined to the iPod, iTunes, Mac and iPad, Samsung has become a major player in the mobile market and the white goods as well. The big question now is this: is Samsung geared up to become the next Apple?
Of course, a gamut of different reactions will come up. Some experts claim that as long as the company competes against itself, Samsung will not succeed in creating an encompassing and compelling environment. The release of numerous iterations of the same laptop concept, the repeated and unnecessary television updates and selling so many cell phone models are just some of the critiques being thrown at Samsung. Others say that the company is “mercenary” because it drives its own products into obsolescence. It does not have control, consistency and thought on its product lines.
On the other hand, Samsung garners praises because of its leading status when it comes to television unit and cell phone sales. In 2011, Samsung was able to sell around 60 million units of their mobile device—a feat that nobody can deny. These skyrocketing sales can be attributed to that “mercenary” quality of the company because it is fine to use anybody’s operating system as long as they put the Samsung phones into boxes and the customers buy those phones.
Aside from being the biggest TV and phone manufacturer, Samsung also rolls out some washing machines, tablets, and software. Samsung’s triumph is not certain as the tech market is fluid. Apple and other companies can still find their way to topple down Samsung in the next few years.
Apple is set to outsource their manufacture, which means that they won’t be able to compete on price especially in cases when they are purchasing panels from Samsung. However, extending support, limiting product release cycles and developing an ecosystem of complimentary software and media are the things Samsung has opted to avoid and will continue to ignore. There is no definite answer to the posed question, but one thing is for sure—Samsung possesses a winning model but it has to pave its own path and not just aspire to become the next Apple.